The first thing you have to realize is that a lot of Twitter users use Twitter as a promotional tool for whatever it is that they do.  A store could promote the things they sell.  A person could promote their blog posts.  A company might promote recent news.  Even though money may or may not exchange hands – if you have made it thus far, you are selling something, even if it is just an idea.

Promote

The first thing you have to learn is to promote your content regularly.  You could post once a day, or ten times a day, that much does not matter.  What does matter is that you do it at regular intervals.  A good spot to aim for at first would be one tweet a day. When writing out your tweets, make sure you include a link if you can – and use powerful words that make people want to read more.  Read and re-read that tweet before you send it out, and ask yourself, “Would I click that to learn more?”.

Gain Followers

Next, you want to gain more followers to your Twitter account.  You can almost think of it as another way for people to follow your content, much like an RSS feed.  Offer your Twitter profile link on your websites, and make sure people who already enjoy your content can find you on this micro-blogging service.  Also, don’t be afraid to reach out to other Twitter users to ask if they might be able to mention your fantastic Twitter account too.

Participate

You also need to participate in the conversation.  If somebody shares your link on Twitter with others; make sure you thank them.  When somebody asks you a question, make sure you answer them.  Marketing these days is all about the conversation, so you cannot ignore the public. You want to make them feel as if they are a part of the bigger picture as well.

I hope this comes in handy for you, when it comes to promoting whatever it is you have to promote, on Twitter.

Highlight the Good Things, not the Bad Things!

Now what do I mean by this?

You do not bring up the features you don’t provide.  Instead, you want to highlight the features that you do provide.  Take for an example, you sell cars.  The consumer comes to you interested in that truck out back.  Now, you don’t highlight the fact that the truck has no wheels.  You want to point out to the consumer that it has a fresh coat of paint, and an all new interior.

That may be an extreme example, but it gets the point across.  Now, I am not telling you to lie.  That would be wrong.  What you need to do though, is find at least three highlights on a product for every down side.  Let’s say I want to sell you a wired computer mouse, that has a ball in it.  Now, most people would say that thing is dated and past it’s prime.

Where can you find the positive in that negative?

• It still works, just like it was brand new
• Makes a loud noise when you click, so you know you the button is being pushed
• It makes a great alternative to a wireless one, just in case you ever run out of batteries

You can not be a good sales person without being able to see that the glass is half full, and not half empty.  You have to be optimistic, because if you are not – do you think the customer will be?