Word of mouth advertising is the single best way you can spread the word about how great your product is. If you organize the way your handle your customer relationships better, then in turn – your word of mouth advertising will grow. One phrase you do not hear tossed around much in marketing is customer relationship management. This is the kind of broad strategy for managing your interactions with your customers or clients. It might include marketing information, customer service or technical support. The idea is that with a good customer relationship management in place, you can attract new clients and nurture the client/business relationships you already have.
Tag Archives | sales
Marketing with Mitch
I write all the time, but not often can I really look back and say I am totally happy, inspired and happy about an article. With that said, I wanted to share with you all a marketing article I wrote for this month’s Lunarpages newsletter. There is no confusing lingo, or talking over anybody’s head. Just straight forward facts anybody can use to market themselves.
3 Simple Ways to Market Your Business, Project or Web Site
Over the years, I have become a ‘bit of a marketing junkie. I am always checking out the latest trends, following successful marketing techniques and trying to figure out how each works. For those not as familiar with the idea, marketing is the process associated with promoting the sale of a good or service you provide.
Successful marketing can be the saving grace for a failing business. Here are three simple marketing ideas you can use to help your business, web site or project.
Be sure to drop in, leave a comment and let me know if you would like to see more “poor boy” marketing suggestions anybody can use.
Sales Advice – Learn to Highlight the Good Things!
If there was one basic idea of sales and how to work sales to your advantage when you are in a business, it would be to don’t sell what you don’t have. Day after day, I see people who ignore this one simple rule for selling anything. No mater if you are in web hosting industry, like I am – or you are selling shoes down the block.
Highlight the Good Things, not the Bad Things!
Now what do I mean by this?
You do not bring up the features you don’t provide. Instead, you want to highlight the features that you do provide. Take for an example, you sell cars. The consumer comes to you interested in that truck out back. Now, you don’t highlight the fact that the truck has no wheels. You want to point out to the consumer that it has a fresh coat of paint, and an all new interior.
That may be an extreme example, but it gets the point across. Now, I am not telling you to lie. That would be wrong. What you need to do though, is find at least three highlights on a product for every down side. Let’s say I want to sell you a wired computer mouse, that has a ball in it. Now, most people would say that thing is dated and past it’s prime.
Where can you find the positive in that negative?
- It still works, just like it was brand new
- Makes a loud noise when you click, so you know you the button is being pushed
- It makes a great alternative to a wireless one, just in case you ever run out of batteries
You can not be a good sales person without being able to see that the glass is half full, and not half empty. You have to be optimistic, because if you are not – do you think the customer will be?
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