Corporate Bloggers, Be Egotistical
Every so often I get an e-mail from a web host who is running a blog and they tell me they have run out of “blog-like” things to say. “Hogwash!” I yell back at them. Ok, so I have never actually used that word exactly - but you get my point. If all else fails, promote yourself.
Yes, corporate blogs and bloggers should be more egotistical and talk more about themselves when there is nothing else left to say.
Here are a few suggestions to get you started:
1. Tell the story of how you came to be. Have you told your rags to riches story yet? Let people how the company started up and how it has grown since then.
2. Pitch one of your products and let me know how real people can make use of it. Don’t pitch it to me as a salesman, give it to me as a person to person conversation and win me over on why it might be for me or somebody that I might know.
3. Who are you? You might also do a type of “profile” post where you tell people more about the folks behind the scene. Let me know who worker number 1,356 is and why he is so important to the day to day business. (and if he’s not, time to give him the pink slip!)
As you can see, when talking about one’s self you could really go on and on. Have any other suggestions as far as ideas go for more corporate writing spot on the Web?
