I had somebody ask me the other day for a few ideas to get them started on their new Web site. You see, they knew they wanted to create a Web site – they just did not know what it was going to be about yet. Some people might say this person just has way too much time on his or her hands. I am always happy to help folks out though, so this is what I told them.

Inspiration for new and exciting content can come from anywhere. The best advice I can give you is to find a topic that you have a passion about and start writing down ideas. If you can think of at least a dozen ideas, then you my friend have the early stages of a Web site.

You might even try mixing ideas. Maybe you like podcasting and cars, so you could start a podcast about cars. Maybe you have a love for exotic fish and you like to draw. Well, in that case you could start up a portfolio of your exotic fish drawings.

I think right now too much focus is on finding the next great thing. Web 2.0 does not rule the world and the idea that everything has to fit under that niche is just silly. Working in the Web hosting business, I talk to dozens of people a day who have Web sites about every single topic out there today.

Sure, not all of them are popular, but they are serving a purpose. They might not have a popularity level of a digg or even a Lockergnome but as long as they satisfy who they set out to please, that is OK as well.