Over the past few months I have been working long and hard on bringing you a collection of my favorite marketing tips, tutorials and more. I have bundled all these goodies up (before Christmas too) and now have a new free eBook for you to download, read and then pass along to a friend.
Tag Archives | business
Free Marketing eBook!
Old School Social Network Marketing
Making the right connections in business is a big part of the marketing game. You don’t need to have a multi-million dollar advertising campaign. You don’t even have to get a $2 advertising campaign going. One of the best marketing techniques out there is to simple stick your foot in the door. Make friends with people in businesses that can help you succeed.
Stand Out from the Crowd
You have heard it a countless number of time, "Just because everybody else is doing it – does not mean you have to do it too". I think every once of us was told this by a mother, a brother, a sister, an aunt, uncle or grandparent while we were growing up. The same thing can be said when it comes to your marketing strategy. Just because Company A, Company B, and Company C is doing it – that does not mean you have to follow the same marketing trend. Stand out!
Do Not Be the Social Media Douchebag
If you have been working in any online capacity these days, you have more than likely run into a few social media douchebags. Now, not saying that everybody trying to earn a buck helping companies find their way in the social networking landscape are this way – but many are, and it is comically annoying.
Marketing Your Secret Features
You can do great things, but if nobody knows – did you really do them at all? After reading a recent interview with Richard Branson, on building a brand for your business, something he said really made me think.
Aggressive Marketing Strategies
In the world of business, there are several aggressive marketing strategies you can try, to see which might work best for your situation. The risk and reward might vary, depending on how assertive you want to be.
As a business, you never want to sit on your hands, so take a look at these four different aggressive marketing strategies and you tell me, which one might benefit your needs. You can break these marketing strategies into four types, you have reactive marketing, analyzer marketing, defender marketing and prospector marketing.
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The Rise and Fall of Geocities
Over on the Web Hosting Show, I have been talking all week long about our good ‘ol departed friend, Geocities. After looking back at what went wrong, and what was or was not done, one thing can be said for certain. The main reason Geocities fell is because they failed to innovate.
If you too want to follow the rise and fall of this free hosting giant, check out these articles and be sure to download the accompanying podcast too.
You might have heard of Geocities in passing, however if you are new to the Web, or the way things once were – all this concern about a free hosting service might be a little confusing. So I figured, what better way to pay tribute to the web host that once was, than to give you a history lesson in Geocities.
Saving Geocities for Future Generations
In an effort to save the content that was on Geocities, a group calling themselves the Archive Team is working hard to save the Web that way it once was. Time to pack away the animated gifs, blinking text, and web rings into their own individual boxes, so that someday we can look back what was once considered, “cool” in web site design.
Alternatives to Geocities Hosting
With the word that Geocities would be closing, “sometime in 2009” many of the Geocities users are looking for other places to host their content. Even though Geocities is closing the door on it’s free hosting, there are still many free hosting alternatives to Geocities.
The reasons as to why Yahoo! dropped the ball with Geocities will be a great debate over the next year or so. However, I feel the main reason Geocities ended up fading off into the sunset is that Yahoo failed to evolve the product into what people needed.
For more web hosting podcasts, interviews, tips and more be sure to check out WebHostingShow.com. It is tons of fun!
Internet Marketing and SEO with Daryl Kennedy
There is no doubt in my mind that Internet marketing and search engine optimization are playing a larger and larger role in a webmaster’s life. A few years back, you would put up a web site and hope for the best. These days though, you must really study and learn several aspects of the marketing game if you want to stand a chance.
Marketing in general has really always excited me, so I thought it might be a good idea to talk with somebody who does this as their day to day business. Daryl Kennedy is the VP of Operations over at TechWyse Internet Marketing. When approached about the interview – my first thoughts were “Whoo hoo! Now I can pick the brain of somebody who really understands this Internet marking stuff” and I have to say I was not disappointed.
How did you find yourself in the Internet marketing world? Most people on the web want to get to the top themselves in popularity. You guys specialize in helping other people make a name for themselves.
Daryl: Getting into the Internet marketing world for myself was quite by accident. I have always been a resourceful person. I have always enjoyed efficiency and understanding new technology. After being in the business of developing web sites, I decided it would be far more resourceful to learn and understand the newer search engine phenomena then hit the streets cold calling which was far more traditional.
After studying search engines for about 6 months, I quickly found that by following search engine principles I could get our own company on the first page of Google, Yahoo! and MSN rather easily. Ironically, many other companies across North America and especially Toronto, Canada began noticing themselves! Since this was clearly a way for companies to begin to generate revenue they began asking me to help them in the same way.
Micro Hosts Make Hosting Even Cheaper
Talking to a few people both inside and outside the web hosting game there is a certain business model that seems to be taking off in popularity. Many large web hosts looking for new revenue streams are trying to also be Micro hosts. Now what is a Micro host?
Web hosting disk space and bandwidth offers are so large these days it is getting ridiculous web hosts have to do something new. You can always lower the price – so why not make fast food’s equivalent to the web hosting world? That is Micro web hosting 101.
Now who would want to use a stripped down and less expensive hosting plan? Well you will need to toss in a few more perks. Maybe an easy to use page editor or a template system. The target for these will not be Joe down the street who has years of experience in coding HTML, PHP and working with MySQL databases. The target is Jane, who has never done a web site before and wants something simple and quick so that she can type in the content, hit save and she never has to look at the site again for six months.
So is Micro hosting a bad thing? No. It is creating yet another business model that will make the web hosts money and the customers of the web host happy.
Corporate Bloggers, Be Egotistical
Every so often I get an e-mail from a web host who is running a blog and they tell me they have run out of “blog-like” things to say. “Hogwash!” I yell back at them. Ok, so I have never actually used that word exactly – but you get my point. If all else fails, promote yourself.
Yes, corporate blogs and bloggers should be more egotistical and talk more about themselves when there is nothing else left to say.
Here are a few suggestions to get you started:
1. Tell the story of how you came to be. Have you told your rags to riches story yet? Let people how the company started up and how it has grown since then.
2. Pitch one of your products and let me know how real people can make use of it. Don’t pitch it to me as a salesman, give it to me as a person to person conversation and win me over on why it might be for me or somebody that I might know.
3. Who are you? You might also do a type of “profile” post where you tell people more about the folks behind the scene. Let me know who worker number 1,356 is and why he is so important to the day to day business. (and if he’s not, time to give him the pink slip!)
As you can see, when talking about one’s self you could really go on and on. Have any other suggestions as far as ideas go for more corporate writing spot on the Web?
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