Do Your Copywriting Right!
I am often asked by business owners, entrepreneurs, consultants, coaches and others for copywriting tips. Here are my top six:
1. It is actually about them, not you.
Don’t write for yourself, your college professor or your next-door neighbor. It’s not about your style, your preferences or your own “voice.” It’s not even about what you like or want. It’s about the audience, the product/ service and, ultimately, about selling.
2. Be eye-friendly.
Nothing tires the eyes like big blocks of endless black and white text. So include bullets, sun-heads, questions, sidebars and headlines to break your copy into manageable, scannable chunks. Read the rest of this entry »
