So you might have a Twitter account for yourself, your brand or your business – but how can you use that to help you market your proverbial goods? You have to do something with that Twitter account of yours. Letting it sit there on the shelf, or just sharing your breakfast is not enough. You have to get active and create unique content if you really want to get whatever you are selling noticed.
The first thing you have to realize is that a lot of Twitter users use Twitter as a promotional tool for whatever it is that they do. A store could promote the things they sell. A person could promote their blog posts. A company might promote recent news. Even though money may or may not exchange hands – if you have made it thus far, you are selling something, even if it is just an idea.
Promote
The first thing you have to learn is to promote your content regularly. You could post once a day, or ten times a day, that much does not matter. What does matter is that you do it at regular intervals. A good spot to aim for at first would be one tweet a day. When writing out your tweets, make sure you include a link if you can – and use powerful words that make people want to read more. Read and re-read that tweet before you send it out, and ask yourself, “Would I click that to learn more?”.
Gain Followers
Next, you want to gain more followers to your Twitter account. You can almost think of it as another way for people to follow your content, much like an RSS feed. Offer your Twitter profile link on your websites, and make sure people who already enjoy your content can find you on this micro-blogging service. Also, don’t be afraid to reach out to other Twitter users to ask if they might be able to mention your fantastic Twitter account too.
Participate
You also need to participate in the conversation. If somebody shares your link on Twitter with others; make sure you thank them. When somebody asks you a question, make sure you answer them. Marketing these days is all about the conversation, so you cannot ignore the public. You want to make them feel as if they are a part of the bigger picture as well.
I hope this comes in handy for you, when it comes to promoting whatever it is you have to promote, on Twitter.
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