Google Analytics offers a lot of good information, but not everybody knows how to read it. Today, I will show you how to compare your best performing keywords that bring people into your web site and compare it to the average traffic of your website.
To get started, you will want to login to Google Analytics, go to your site’s profile. Next, on the left side of the screen click on Traffic Sources and then Keywords. This will take you to the Keyword Overview screen for your domain.
Now, you can see your most popular keywords. This screen shows all the paid and non-paid keywords people use to find your website. By default, the keywords are sorted by highest to lowest by how many visits they have brought to your website.
Click on the comparison view to see how individual popular keywords compare to the website average.
So if I were to start advertising, I would want to target some of these better keywords for my website, such as “paint.net tutorials” and “wordpress alternatives”. Even when you take advertising out of the picture, you could also say these would be good areas to focus on when it comes to future articles or tutorials.
Hope that helps you out when using and trying to understand Google Analytics on your own. By understanding which keywords out perform the site average, you can see where you might need to shift your attention to in future marketing or website development.
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