I have seen this Google Friend Connect service coming up more and more via the web sites I visit, so I thought I would look a little more into the service.  Google wants to help you grow traffic by adding social features to your web site.  Now how do you do it?

How Does Google Make Things More Social?

Once you setup a site with Google Friend Connect, you can select from a number of different widgets you can place on your site.  When visitors sign up for your site through the friend connect service, they can do so via their login information with Google, Yahoo, AIM, or their OpenID account. 

The idea here is to make your web site more social.

This video does a good job at giving a good summary of the entire service:

Overall, I think Google Friend Connect is something worth checking out and looking into.  I like the openness of it all, and can’t wait to see more people use it so we can get more widgets developed for it.