Looks like Yahoo is following Google into the web analytics game. If you visit http://web.analytics.yahoo.com/ you will see that IndexTools is now well, Yahoo! Web Analytics. What was Index Tools? I don’t know either.
They are promising a powerful and flexible web site stats package. Not much is known yet due to the only thing we have to go by is the web site. I am excited to see that they are promising to get detailed reporting within minutes after and action occurs on your web site. With other similar tools, you usually have to wait till the next day to get the best results. Other features include:
- Dashboards
- Custom Reports
- Advanced Campaign Management
- Real-Time Segmentation
- Scenario Analysis… and more!
So when can you sign up for this new tool? Yahoo! Web Analytics will be made available to a wide range of Yahoo!’s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009.
Maybe my glass is half full, but I am excited about giving this a shot.
