When getting started building a brand Online, a lot of people ask what should they do first? Well after you get your content flowing, you need a way for people to follow that content. That is where RSS and all the various feed readers out there come into play.
Everybody has their own way of doing things though, so you need to make sure you meet everybody’s needs. Thanks to services like FeedBurner, this is pretty easy. From inside their web site you can generate tons of those subscription links, as well as your standard big orange button and even e-mail newsletter management. It is by far the best option out there.
As a rule of thumb, you want to give people the ability to follow you via:
- Your Domain (visiting your web site)
- Via RSS (using the feed reader of their choosing)
- and a newsletter (which you can easily setup with an RSS feed with FeedBurner)
Also it never hurts to let people know your RSS feed over and over again. Such as how I am right now begging you informing you to subscribe to this feed if you want more informative posts just like the one you just read:
