The Majority of People Suck at Copywriting

As a writer, going out and reading other people’s content out there from time to time is enough to make me want to run off to a deserted island never to be heard or seen from again.  Now I am far from perfect, but time after time I see the same offenders when it comes to copy and headline writing.  Need some examples?

Networking Junkies - You know the type.  They are those people who join every single social network out there, and all they have on their page is enlarged Hanna Montana fan-made glitter signs and copy that reads, “THIZ is MY MY MYSAPCE DuDeZ!  CoMES OUT AND LetS DO THE PARTY! WHOOOO!”

Firefox Add-ons - Just when you think you have found the Firefox extension that will solve all your problems, you go to read more about it and the description goes something like this…

“This tool lets you copy the video from the Youtubez.”

Come on, you spent month after month working on this great Firefox add-on and the only thing you can give me as the user, trying to sell me on your download is two sentences?

Carbon Copy Web Hosts - A good majority of the copy on web hosts’ web pages are just stolen from the guy down the street.  Copy and paste is too easy of a task for these guys, and come on, what do you expect?  They are trying to keep the three customers they have happy who happened to mistake them for somebody important.

Social News Headlines - For an example on this one, go to Digg.com and check out any headline on the page.  Enough said.  Ok, that in itself if the main problem here.  Not only do they give us a crappy headline, then they try to sell us on the point that their headline did all the work.  Come on diggeruzer987, the headline does not say it all!

So do you agree with me yet?  If you can think of anymore copyrighting offenders please feel free to let us all know in the comments.

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Filed Under: Writing Advice on June 11, 2008 at 6:05 am

Comments and Feedback

Maria said on June 11, 2008 @ 7:35 am

I agree with all of these so far. :D

LCPandora said on June 12, 2008 @ 5:38 am

Too damn true to be funny.

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