There is no doubt in my mind that Internet marketing and search engine optimization are playing a larger and larger role in a webmaster’s life. A few years back, you would put up a web site and hope for the best. These days though, you must really study and learn several aspects of the marketing game if you want to stand a chance.

Marketing in general has really always excited me, so I thought it might be a good idea to talk with somebody who does this as their day to day business. Daryl Kennedy is the VP of Operations over at TechWyse Internet Marketing. When approached about the interview – my first thoughts were “Whoo hoo! Now I can pick the brain of somebody who really understands this Internet marking stuff” and I have to say I was not disappointed.

How did you find yourself in the Internet marketing world? Most people on the web want to get to the top themselves in popularity. You guys specialize in helping other people make a name for themselves.

Daryl: Getting into the Internet marketing world for myself was quite by accident. I have always been a resourceful person. I have always enjoyed efficiency and understanding new technology. After being in the business of developing web sites, I decided it would be far more resourceful to learn and understand the newer search engine phenomena then hit the streets cold calling which was far more traditional.

After studying search engines for about 6 months, I quickly found that by following search engine principles I could get our own company on the first page of Google, Yahoo! and MSN rather easily. Ironically, many other companies across North America and especially Toronto, Canada began noticing themselves! Since this was clearly a way for companies to begin to generate revenue they began asking me to help them in the same way.

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