So when should you use a 301 URL redirect and when shouldn’t you? For the most part, I would say it depends on what the situation at hand is. I got this question via E-mail just a few days ago.
Hi Mitch, I have been surfing your site and was reading about the various ways to 301 redirect… found it most informative – thank you! I have a quick question for you, seeing as you stated it was fine to fire questions your way regarding any web site problems!
I have a client who currently owns four domains lets call them:
www.domain1.co.uk
www.domain2.co.uk
www.domain3.co.uk
www.domain4.co.uk
They were bought through, and are being hosted by, a company who offer Web building tools through a Web based control panel, ie. they are a business that are selling domains as well as offering hosting and web building packages all in one.
He has asked me to do a redesign (I am unsure yet if this means on all four domains – but we can take it as being so for the time being). Anyway the point is, at the moment the four domains all contain the exact same content. He is a watercolor artist and he just wants to advertise his paintings. So if you went to any of the four domains you would receive the exact same webpage for each – basically a page with some info on the left and the gallery of images on the right. I don’t think that they are being redirected at the moment. Is it ok to have various domains all containing the exact same html ie. Is this not duplicate content and would search engines catch on to this?
Basically, if I am going to be redesigning the site – probably to consist of 5 pages – about us page, gallery page, contact page, etc etc, I don’t want to have to take up more server space with the exact same files and directories. Also i have a limit on the amount of domains i can actually host on my Virtual Server. Couldn’t i just redirect the other 3 domains to the main site which I design. Appreciate any advice.
Now there is a lot to cover there, but now let me see if I can get the question answered.
I wouldn’t do the 301 redirect without asking the client first. If he is “scamming the search engines”, doing a 301 redirect would turn those four domains he has separate right now, into one. If you pointed the other three domains, at the first one then the only Web site that would be seen by the search engines would be the first one.
Now if that is what he is doing, that is a little shady. If that makes you feel uncomfortable or you really don’t want to host four clone Web sites, ask him why he is doing it.
So yes, I’d say it would be okay to do it. You wouldn’t have four different Web sites after doing the redirect though. You would have one Web site that has three domains pointing to it.
Related Links:
Lockergnome – Optimizing Dynamic URLs
Lockergnome – Renaming/Moving A Page? 301 Redirect It!