Who was able to make the most impact in the Web hosting world after HostingCon 2005? Sure there were a lot of booths with a lot of different things to offer. My hat goes off though to the folks at FastServers. They ran an entire casino theme during the event. See, I told you there is nothing boring or dull about the Web hosting world. Check out this write up about the booth and fun FasServers produced at HostingCon 2005.
Since Web Hosting Expo in 2001, the hosting business has been more on the periphery of Internet and telecommunications conferences, somewhat removed form the spotlight. HostingCon 2005, held earlier this month in Chicago, was the first conference in four years to make Web hosting its primary focus, and it presented hosts with a unique marketing opportunity.
The exhibit hall at HostingCon featured nearly 50 booths and included some rather elaborate displays, such as Microsoft’s miniature theatre and EV1Servers’s video bowling simulation. But the booth that drew the largest amount of attention belonged to Chicago-headquartered FastServers.Net. The company set up a makeshift casino, complete with blackjack and poker tables and FastServers employees sitting in as dealers. The company also hosted an after hours party at a posh nightspot on the last night of the event, opening the bar to all its guests.
A growing dedicated server and colocation provider serving roughly 1,000 customers and operating about 1,800 servers, FastServers had employed the casino theme to some success at local trade shows. But it had nearly retired the idea when it heard that a Web hosting industry conference was returning.
“We just couldn’t resist,” says Aaron Phillips, vice president of marketing at FastServers. The large hosting crowd, he says, was perfect for the casino theme. FastServers completely re-designed the booth from scratch, making its branding more prominent.
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