What if you had to pay more for a domain name if you were in Europe than if you were in the United States? What if you had to pay more for a domain name if you were in the United States in comparison with Canada? Well there is no “what if” anymore. It seems like some domain name registration companies are already playing with regional domain name prices.
One and one hardly seemed to describe the strategy of Web hosting firm and domain seller 1&1 Internet (oneandone.co.uk) as customers criticized the significant gap between the company’s pricing of domain names in the US and its prices in the UK, where a .com domain goes for about three times the American price at £10.45.
There is an understanding that different regional markets may require different pricing. And customers and experts agree that a complete and reliable solution ? both in domain services and the accompanying Web hosting services ? is more important than the price across the pond. But the price difference certainly draws its detractors, competitors among them, of course.
US-based domain registrar and hosting player Go Daddy (godaddy.com) says 1&1 is offering domains to Canadian and American buyers for as little as $5.99 because it is pursuing local market share. Certainly the competition is more cut-rate in North America, where Go Daddy itself recently launched a promotion offering domains for $3.99 with the purchase of another product.
“What 1&1 is trying to do is break into the US market,” says GoDaddy founder and president Bob Parsons. “They’re doing it by giving the product away and selling it below cost. They’re taking a beating here and they have to make money somewhere ? so they’re looking to Europe.”
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