Now the two words “sexy” and “hosting” do not really mix too much. My first thought is a Web hosting support pin-up calendar, but I highly doubt that anybody would want to see that. If there ever is one, I am totally offering my services at Mr. October though. The real leason to be learned here though is how can you make Web hosting more “sexy” to the average client out there. Could you do it by giving them more control?
From a historical perspective, the hosting industry is an infant of approx. 10-15 years of age. The industry arose from the widespread of the Internet, the graphical browsers, and a bunch of enthuisiastic entrepreneurs with great visions. These entrepreneurs were hardworking innovative crazy nerds with a mindset that set off for the sky. Where are they now? Are they white collar workers employed by Venture Capital, or have they just gone old? I don’t know, but I sure miss them, as the hosting industry has turned out to be just as slow and sexy as a turtle.
Let me explain. Basically, the hosting industry offers exactly the same services today as they did a decade ago. A hardware box, rackspace, power, and connectivity. Over time services like customer support, and control panels has improved, but we have not seen any true progress of pioneer work whatsoever in this century.
Think about this; This exiting, roaring, incredible, heart-beating industry who litterally has changed the world, is now fast asleep. Competition is boring and is powered by two main factors. Enduser prices, and the size of advertising budgets. No wonder that most customers are totally illoyal towards their provider, if the shop across the street offers slightly lower prices. Providers offer identical services, and the industry has emerged into the toilet paper selling business.
What the industry needs is to re-think the concept to make it appealing to customers of today. Yes, customers of today! You did not notice that the customer profiles has changed significantly? Well, they have. And they want something sexy from you in return for their loyalty!
Let’s face it. Most hosting customers are males. What makes a man feel good, and on top of the situation? The answer is simple. Control. The utmost control he can get. Wars is all about control! So is marriage! So, you’d better provide your customer with CONTROL, and you will make him feel like a king!
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