It is time to face up to the facts folks, RSS is not just for blogs anymore! Many big time Web sites are getting onto the syndication band waggon and are reaping the rewards. Now if somebody could only convince the Web hosting world of this. I have talked myself blue in the face trying to get more Web hosts to figure out that RSS is the way of the future, but alas many have turned the other way.
The folks over at Dev Shed have written up a great article about how RSS is being used in so many different ways. They even mention Lockergnome and the distribution of the File of the Day.
Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
Just to give you an impression of the power of RSS, here are some examples of content you can publish using it …
MarketingVOX is using RSS to deliver Internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.
Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
Some affiliate managers already communicate with their affiliates using RSS. You can of course use it to communicate with any other target audience as well, such as your employees or team-members, and even your company owners.
FindSavings.com uses RSS to deliver savings coupons and related information.
Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.
Be sure to read the rest of the article and let me know what you think!
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